Nutrition coaching software that lets you just coach.
Check-ins, payments, food logs and follow-ups in one place — so you know who’s checked in, who’s overdue and who needs a reply.
Purpose-built for nutrition coaches, not bolted onto a training app.
Coaches reclaim 5+ hours a week on admin.

What coaches say running their business on Apotheo
“Apotheo has streamlined my business tremendously and saves me hours every week. This has been worth every penny.”

Most coaches arrive here with a system that’s all over the place.
“When I started, there were no software systems in place. It was a complete nightmare on the back end of my business.”

“Folders for each client, programs in the right folder, the whole system mapped out. It was the most beautiful, organized system — and it sucked.”

“My system was all over the place. Spreadsheets, Venmo, PayPal, cash, check. It was a nightmare.”

Apotheo has everything you need to run your nutrition coaching business.
One system instead of a folder structure and seven apps that don’t talk to each other. Here’s what each part does — starting with check-ins, where the coaching actually happens.

Check-ins built the way you coach
Check-ins are where you shine as a coach. Full autonomy over how you check in lets you flex your coaching muscles to the best of your ability.
- A different check-in per service.
- Give an extra personal touch by building a separate check-in for each service you offer.
- No more chasing.
- Save hours every month by not reminding clients to check-in. Apotheo does all the heavy lifting for you.
- Video and voice.
- Offer clients the option to upload a video or voice file, and respond to check-ins with video or voice notes.
“Check-ins that used to take 40 minutes are now a 15-minute check-in.”

Get paid on time, without the awkwardness
Apotheo uses Stripe Connect to securely manage your payments.
- Complete control over your subscriptions.
- Charge clients weekly, monthly, every three months, or any interval you choose.
- Avoid awkward ‘overdue payment’ conversations.
- Apotheo works for you to remind clients to re-subscribe, or update their card details whenever a payment doesn’t arrive on time.
- Monitor your income.
- Our easy-to-read dashboard plots display your month-to-month income so you know what’s come in and when to the penny.
“No more chasing payments. If a card fails, they get kicked out until they update it, then move on.”


Every client conversation in one place
Files, images, voice notes, and resources all live in the same thread as the conversation.
- One-to-one.
- Chat with each client without hopping to WhatsApp or texts.
- Broadcast.
- Send personalized team-wide announcements.
- Voice and video notes.
- Tailor your communication style to your clients with text, voice notes, and Loom video.
“No matter who is overseeing the communications, we always know what’s going on with the client.”


See the full platform
- Dashboard
- Habits
- Nutrition targets
- Teams
- Client onboarding
- Resources
- Your branding
- Client apps

“I really enjoy coaching people. I don’t enjoy doing all the backend stuff, so using Apotheo helps me a ton.”
Integrations
Works with the apps your clients already use. Calories and macros from their tracker; steps, sleep and weight from their wearable — pulled in automatically, with nothing to type.
Less time on backend stuff. More time coaching people.
5+ hrs
Admin time reclaimed each week
Coach story
3×
Client retention vs the industry standard
Coach story
10+
Coaches on a single account — Apotheo is built for teams
Coach story
“I don’t even have to think about that much anymore apart from coaching, genuinely. I want to focus on my coaching and I want to focus on education. I don’t want to focus on checking if someone’s paid or if I’ve reminded them to do their check-in form on time.”

“I was terrified to ask my clients to switch — and I didn’t lose a single one. Everyone was happier because it was easier.”

“You have no idea how much awesome feedback I’ve gotten about the client check-in system. It’s been wonderful to use!”

Pay for active clients, not feature tiers.
No feature tiers, no confusing add-ons. Every coach gets the full platform — payments, resources, integrations, teams — and your price scales only with the number of clients you are actively coaching.
Per active client
$10 USD / month
Paused or lapsed clients don’t count toward your bill.
“The small fee you pay monthly per client is completely worth it, because you’re not doing anything on the back end.”

Everything is included
- Every Apotheo feature
- Every available integration
- Coach community access
- Support from real humans
- Unlimited coaches
- Unlimited clients









