
← All coach stories
Derek Stanley
Derek Stanley is one of the most ‘relatable’ coaches inside Apotheo – dad, husband, personal trainer and online coach.
Like many, he doesn’t work with elite athletes.
He works with the average Joe and Jane who want to lose a few pounds, have fun, and look amazing without making a bunch of trade-offs.
Below, you’ll discover how Apotheo helps Derek deliver a flexible approach to nutrition while maximizing his precious time.
Watch the full chat
Life Before Apotheo
- Relied on spreadsheets to track client data.
- Clients tediously transferred their calories and macros from MyFitnessPal into a spreadsheet day by day.
- Had to track payments from PayPal, Venmo, Cash, and Cheques, meaning he’d often have to chase clients who didn’t pay on time or whose payments failed.
- Coaching felt like an organizational nightmare.
How Apotheo has helped Derek
- He’s been able to reclaim time and brain power by not having to think about payments. Apotheo collects through a single source and chases payments when they’re overdue, so Derek doesn’t have to.
- Can take every evening off with his son and still earn enough money to enjoy a few vacations per year with his family.
- Offers a more seamless experience for his clients by eliminating the need for them to jump back and forth between multiple apps.
- Is only one click away from viewing any client’s data (measurements, progress pictures, data from other apps).
- He can influence long-term behavior change for his clients by integrating nutrition targets with intuitive habit tracking.
- Has the freedom to take on more if and when he wants to.
“Every time I speak to another coach, I recommend Apotheo.”

Derek Stanley
@dstanleyfit
If the backend of coaching is eating up all your time…
Start your free 14-day trial.
Set up your dashboard today. Configure your services first, then invite clients when you’re ready.
More coach stories
Patrick UmphreyPatrick Eliminated His ADHD-Induced Disorganization To Grow a 50+ Client Coaching Business Using Apotheo.
Roger SutherlandHow Apotheo Helped 59-Year-Old Roger Become The Go-To Coach In An Overlooked Niche Without Giving Up His Regular Paycheck.
Hannah J Williams“It’s Almost TOO Easy” – that‘s how Hannah describes coaching since moving to Apotheo.