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Everything you need to run your nutrition coaching business.

Apotheo gives nutrition coaches one place to onboard clients, deliver day-to-day coaching, manage communication, and keep the backend of your business moving.

No credit card required.

Run your business

Handle the backend — payments, messaging, and the day-to-day admin — while you focus on coaching.

Your dashboard

No need to second guess your priorities—you’ll see them right in front of you.

“I don’t wake up at three in the morning going, did I reach out to that client? I open my dashboard every day and I know.”
The Apotheo dashboard showing active clients, pending check-ins, applications, payments, and upcoming coaching work
  • Clients. Immediately know how many active clients you have and where they are in the world.
  • Check-ins. Quickly see which check-ins are waiting for your feedback and who is yet to submit theirs.
  • Applications. You’ll never leave potential clients waiting when you can instantly see any unread application forms.
  • Signups. Seamlessly view the onboarding status of any new clients.
  • Payments. See which clients have not yet paid (don’t worry, this is just for your awareness — we’ll do all the nudging for you).
  • Calendar. Have your week planned for you with all your client activities mapped automatically onto your own calendar.

Check-ins built the way you coach

Check-ins are where you shine as a coach. Full autonomy over how you check in lets you flex your coaching muscles to the best of your ability.

“Check-ins that used to take 40 minutes are now a 15-minute check-in.”
A client’s weekly check-in as the coach sees it: protein, carbs, fat, calories and fibre logged against target for each day, which days they trained, a planned untracked day, and the weekly averages underneath
  • Nutrition in the check-in. Protein, carbs, fat, calories and fibre for every day of the week, against the targets you set.
  • One screen, not five tabs. Their written answers, measurements, photos, habits and synced wearable data all arrive together.
  • Reply however you like. Text, voice notes or video, straight back into the check-in.
  • Nothing to chase. Apotheo reminds clients when a check-in is due, and tells you who hasn’t submitted.
  • A day off is not a gap. Clients can mark a day as deliberately untracked, so it doesn’t read as a miss.
  • Averages worked out for you. Weekly averages per macro and how many days landed on target, without you adding anything up.

In-app messaging

Keep all of your client communication in one place.

“I can be sitting in a hotel in Queensland, by a pool in Bali, or here in the office, and read someone’s check-in, reply, even video record back to them.”
The Apotheo messaging inbox showing a client conversation with video, voice notes, and message composition tools
  • One-to-one. Chat with each client without hopping to WhatsApp or texts.
  • Broadcast. Send personalized team-wide announcements.
  • Voice and video notes. Tailor your communication style to your clients with text, voice notes, and Loom video.
  • Attachments. Easily share files and images with clients.
  • Resources. Quickly direct clients to documents by simply typing the resource name in your chat.

Get paid on time, without the awkwardness

Apotheo uses Stripe Connect to securely manage your payments.

“Everything is integrated with Stripe and payments, and my life is so much easier.”
Apotheo’s payments dashboard showing revenue, subscription status, and recent client payments
  • Complete control over your subscriptions. Charge clients weekly, monthly, every three months, or any interval you choose.
  • Seamlessly manage payments. Change pricing, move billing dates, pause subscriptions, schedule cancellations, and prorate changes as effortlessly as updating a cell in a spreadsheet.
  • Automate payment schedules. You can charge clients an upfront cost then switch them to a subscription without asking them to provide their details again.
  • Avoid awkward ‘overdue payment’ conversations. Apotheo works for you to remind clients to re-subscribe, or update their card details whenever a payment doesn’t arrive on time.
  • Accept multiple payment methods. Apotheo accepts credit/debit cards, digital wallets, bank transfers, or buy now, pay later.
  • Monitor your income. Our easy-to-read dashboard plots display your month-to-month income so you know what’s come in and when to the penny.

Run a team of coaches

Apotheo grows with you.

“No matter who is overseeing the communications, we always know what’s going on with the client.”
The Apotheo team dashboard showing coaches, their clients, and coaching activity
  • Grow. Add other coaches to your account within seconds.
  • Manage. Oversee all client communications and progress.
  • Transfer clients. Move clients from one coach to another whenever you need.
  • Standardize forms. Common forms and processes guarantee a consistent level of service.
  • Shared resources. Share your resource library and habits between coaches.
  • Payment analytics. Easily attribute revenue to each of your coaches.

Try it with your nutrition coaching business.

No credit card required.

Look after your clients

That's your side of Apotheo. This is what your clients see.

Web, iOS and Android

Clients complete check-ins, record habits and targets, open resources, and message their coach — from the browser or the Apotheo app.

“I went from email check-ins to this fancy client portal with tons of resources and habits — I was genuinely impressed.”

Check-ins made easy

Your clients get one screen with everything you asked for — questions, habits, photos and their week’s nutrition — and send it when it’s done.

“You have no idea how much awesome feedback I’ve gotten about the client check-in system. It’s been wonderful to use!”
  • A client’s check-in in the Apotheo app with every section complete — nutrition, measurements, questions, habits, photos and synced data each ticked — and the Submit button ready
  • A client answering their check-in questions in the Apotheo app: how closely they stuck to the plan, what got in the way, how eating out went, and a file upload for their food log
  • The nutrition step of a client’s check-in: a week of tracked days, with Wednesday’s protein, carbs, fat and calories synced from their food tracker and shown against their weekday targets at 99 and 101 per cent
  • Build detailed check-ins as easily as rearranging icons on your phone.
  • Give an extra personal touch by building a separate check-in for each service you offer.
  • Get as much feedback as you need to help your clients with unlimited custom questions.
  • Control how often clients check in and how often they provide specific data points (progress photos, measurements, etc.). Don’t waste time reviewing unnecessary data every week.
  • Save hours every month by not reminding clients to check-in. Apotheo does all the heavy lifting for you.
  • Offer clients the option to upload a video or voice file.
  • Respond to check-ins with video or voice notes.

Express onboarding

Impress new clients within the first minute without sending multiple documents or emails.

Send a single login link, and Apotheo automatically triggers your custom-built sequence to get new clients ready for you to coach within minutes.

A new client’s signup in the Apotheo app, nearly done: instructions, locale, goals, health, lifestyle, nutrition, measurements and photos all ticked, with basic information and the service agreement still to complete

Habit coaching made effortless

Whether you want to assign two habits or twenty… we've built a seamless interface to create custom habits within seconds.

Apotheo then reminds clients to hit those habits and motivates them to keep hitting them daily by showing them their ‘streak’.

“I would say 80% of my coaching is the habits.”
A client’s habits in the Apotheo app: six of eight tracked today, with running streaks beside each one — 26 days on water, 19 on sleep, 15 on vegetables

Nutrition programming, the way you want

Don’t want clients to worry about macros or calories at all? For each client, you’ll have the freedom to choose between:

  • Protein only targets.
  • Calories only targets.
  • Protein and calories targets.
  • Full macro targets.
  • Fiber goals.
  • Tracking only (no targets).
  • A combination of the above for different days (e.g. rest days and training days or weekdays and weekends).
Nutrition targets in the Apotheo app: full macros for weekdays — protein, carbs, fat, fibre and calories — and protein and calories only at weekends

Organize and share your resources

Build your library once, then decide who sees each resource and when it becomes available.

  • Upload and store hundreds of resources inside Apotheo.
  • Control which clients get access to each resource.
  • Avoid overwhelming new clients by scheduling when they receive specific resources.
  • Easily link to specific resources in messages.
“As a coaching team, we’ve built up a couple of hundred resources around our core pillars — all kept in Apotheo.”
A client’s resource library in the Apotheo app, filtered to Nutrition Guides: searchable, with guides on meal prepping, drinking socially and eating out that their coach has shared

It looks like your software

Clients log in to your business, not to ours. Set your name, colours and logo once, and that’s what they see from then on.

  • Your business name, colour scheme and logo, set once.
  • Carried through the client portal your clients log in to.
  • Your forms and templates, in your words rather than ours.
  • Your logo in the iOS and Android apps, and your own icon on your clients’ home screens — ask us and we’ll set it up.
“Now I have a platform to show my clients a high level of professionalism, where it’s not emails and documents. My logo is on there. Literally, it looks like my app, my software.”
The client app carrying a coach’s own branding: Ryall Graber’s mark sits in the header where the Apotheo logo would otherwise be

Works with the apps your clients already use

Calories and macros from their tracker; steps, sleep and weight from their wearable — pulled in automatically, with nothing to type.

  • Apple Health
  • Garmin Connect
  • Cronometer
  • Fitbit
  • MacrosFirst
  • MyFitnessPal
  • MyMacros+
  • Nutracheck
  • Oura
  • Whoop

Start your free 14-day trial.

Set up your dashboard today. Configure your services first, then invite clients when you’re ready.

No credit card required.